Agility
A flexible organization with the ability to quickly adapt to changing markets and business conditions
Differentiation
A distinctive identity and compelling value proposition
Innovation
A corporate capability to support creativity and continuous improvement
Open Communication
Clear, open, two-way communications and information sharing
Collaboration
A shared responsibility and commitment to deliver results
Partnering
Capacity to manage and collaborate with crucial alliance partners
Revitalization
Renewing and strengthening the drivers of competitive advantage
Awareness
Capacity to see things as they are to aid in assessing conditions and choosing the right course of action