Great businesses know how to create and engage customers in ways competitors cannot.
Using a whole systems approach, we identify customer demands, appreciate customer needs, identify segments, map trends and uncover market dynamics to help our clients develop innovative strategies and breakthrough programs that engender high performance.
Drawing from generations of experience in challenging, changing market environments, we provide clients with the insight and capabilities needed to win in many interrelated areas, such as:
Understanding customers changing needs and shifting market segmentation
Uncovering and pursuing new opportunities
Creating effective strategies and market positioning
Offering clear and compelling value propositions to customers
Leveraging Go-to-Market and innovation alliance partners
Aligning goals, plans, resources and execution efforts
Introducing new tools, management systems and behavioral change
We develop customized programs to improve the planning and execution of sales and marketing strategies, programs, and resources. True North Advisors can play a pivotal role in helping your organization attain high levels of capability, effectiveness and business performance.
Marketing and Sales Expertise
Analyzing customers, markets, products, services and competitors
Identifying and assessing white space, and developing new products, services and solutions
Developing and aligning business strategy, marketing objectives, marketing strategies and action plans
Assessing, planning and entering new markets
Developing, validating and adjusting market positioning and value propositions
Developing and evaluating the effectiveness of marketing programs
Improving channel management and alliance partner management effectiveness
Improving the effectiveness of key account programs, activities and relationships
Improving the alignment and working relationships between marketing, sales and customers
Evaluating and improving the effectiveness of sales organization, sales management, sales administration and selling resources
Building corporate marketing and sales capability by providing new tools, better management systems, improved methods and processes, and behavioral change